Gyms and fitness centres
Selling access and atmosphere, where the timetable and the price do the work.
4.7 from 13 Google reviews
Fitness and wellness website design The whole site exists to get one first visit
Nobody joins a gym from a website. They turn up once, decide they can see themselves there, and join in person. Everything on the site is aimed at that single first visit, and most gym websites are aimed at people who have already joined.
- typical build
- 4 to 6 weeks
- gym websites from
- €1,500
Our credentials
- NCI Computing & AI graduate
- Code Institute certified
- Registered in Ireland
- Shopify Partner
- Bluehost Partner
- Based in Westmeath, working Ireland wide
- Free SSL and hosting setup
What you get
Everything points at walking through the door once
Nobody joins a gym off a website. They decide to try it once, and everything on the site is either helping that or getting in the way.
- A readable timetable A page, not a screenshot of an app. Nobody downloads anything to find out if there is a 6am class.
- Prices in the open Joining fee and minimum term on the same page. Finding them later is what generates bad reviews.
- The first session, minute by minute What happens when they walk in, where to go and what to bring.
- Who else trains there Honestly, including ages and abilities. The fear is being the least fit person in the room.
- Parking, showers, lockers And whether there is somewhere to leave a bag. Small things, and they decide it.
- One way to book the trial Working on a phone, at ten at night, which is when people decide to change something.
What actually stops people joining
Almost none of it is about equipment. It is being the least fit person there, not knowing how to use anything, getting talked into a contract they cannot leave, and it being full at the only time they can go. Answer those four and the site has done its job.
Who we build for
See Our Work
Gyms, studios and the people who coach in them
A forty-station gym and a single yoga teacher have opposite problems. One is selling access and the other is selling themselves, and the site follows.
How it works
How we work with a gym or studio
You deal with the same person throughout. If January matters to you, start in September, because a site that goes live on the second of January has missed the whole thing. Most builds take 4 to 6 weeks.
Step 1 of 5
Where you are now
One call to work out who you actually want more of, because a gym that suits everyone suits nobody.
- The members you want more of, and the ones you would rather not chase
- What your busiest and emptiest hours are, and which you want filled
- What booking or membership system you already use
- A fixed written quote and a date, set well ahead of January
Step 2 of 5
Timetable and pricing
The two pages everyone visits. We pull the timetable through from whatever system you use so it stays in step.
- A timetable that exists as a page, readable by Google
- Membership options with the joining fee and minimum term stated
- Class descriptions written for someone who has never been
- Page titles planned around your classes and your town
Step 3 of 5
The trial path
One obvious route from any page to a first session, because that is the only conversion that matters.
- A trial or first-session booking reachable from every page
- Photographs of your actual members, not stock gym imagery
- What the first visit involves, written out minute by minute
- Parking, showers and lockers answered before anyone asks
Step 4 of 5
Tested and live
Put through on a phone, because that is where people book at ten at night after deciding to change something.
- The trial booking put through end to end on a real phone
- Timetable checked against the system it pulls from
- SSL, hosting and GDPR-friendly forms sorted before you go live
- Old pages redirected, so you keep the rankings you have
Step 5 of 5
Once you are open
You change a class time or add an instructor yourself, in a couple of minutes.
- Whoever runs the timetable shown the editor before handover
- Timetable and price changes take minutes, not a support ticket
- You own the site, the domain and the photographs
- A care plan from €49 a month, if you would rather be on the floor
Honest pricing
What a gym or studio website costs
Fixed price agreed before we start. Timetable and booking integration is the part worth budgeting for, and it is what saves you the most admin.
- Gym or studio website Live in 4 to 6 weeks
- from €1,500
- Memberships and payments online Stripe, set up before launch
- from €2,500
- Care plan Timetable and price changes
- from €49/month
Fixed, written quotes. No hidden fees.
FAQs
Questions gyms and studios ask us
Straight answers on timetables, pricing, January and whether Instagram is enough.
Planning for January? Ask us
Our timetable lives in the app we already use. Should it be on the website too?
Yes, as a readable page. Someone deciding whether to join will not download an app to find out if there is a 6am class, and an app screenshot is invisible to search. Pull the timetable through from whatever system you use so it stays in step, but it needs to exist as a page.
We sell memberships, not single sessions. Should prices be on the site?
Publish them. A gym that hides pricing reads as expensive, and the people who would have been fine with the number are the ones who leave. If you have a joining fee or a minimum term, say so on the same page rather than in the small print, because finding it later is what generates the bad reviews.
January is nearly half our sign-ups. What should the site be doing in November?
Being ready. Pages take weeks to settle in search, so anything you publish in the first week of January arrives too late for January. The work that pays in the new year is done in October and November, and the same applies to the photographs, which are much easier to take in a quiet gym.
Our members are all on Instagram. Do we actually need a website?
For the members you already have, probably not. For the ones you do not, Instagram answers almost none of what a stranger needs: the timetable, the price, where to park, whether they will be the least fit person in the room. A website is for the person who has not followed you yet.
Related services
Other things we build
Most gyms start with the timetable and the trial, then add to it once members are coming through. The same person builds each piece.
- Custom web applications Membership, class capacity and attendance, when an off-the-shelf booking tool will not stretch. Web app development
- Social media marketing Where most gyms already have an audience and no way to turn it into a trial booking. Social media
- Business Website Design The same build, aimed at any Irish business rather than a gym or studio. Business websites
- Ecommerce and payments Memberships, class packs and merchandise, with payment set up before launch. Online payments
- SEO optimisation Aimed at your classes and your town, which is how people actually search for a gym. SEO in Ireland
- Website redesign Keep the pages that already bring you members and rebuild the timetable around them. Redesign an existing site
Not sure what is losing you sign-ups?
Tell us about the gym and where sign-ups are getting stuck, and we will point you at the right one, usually within 24 hours.
Tell us about your place
Send us your timetable and what you charge, and we will come back with a structure and a fixed price, usually within 24 hours.
- A timetable people can read without an app
- Prices and terms on one honest page
- Live in 4 to 6 weeks, from €1,500
- We reply within 24 hours