Accountants and bookkeepers
Demand runs on the tax calendar, so the pages are built around deadlines.
Accountants, solicitors, consultants and advisors all sell the same thing: judgement that cannot be photographed or demonstrated in advance. What a website can do is make the people behind it visible and their credentials checkable.
A builder can photograph a finished extension. You are asking someone to hand over a tax position, a dispute or a pension. Nothing on a website proves you will handle it well, so the site's job is to make you checkable instead.
Long-standing firms usually have all of this already and a structure that hides it. That is a redesign rather than a rebuild, and it keeps the pages that already rank.
The underlying site is the same. What changes is which credential does the convincing and which deadline brings people to the page in the first place.
You deal with the same person throughout, and your compliance officer sees the copy before it goes anywhere near a browser. Most firm sites go from the first meeting to live in 4 to 6 weeks.
Step 1 of 5
One meeting to work out which work you want more of and which enquiries you would rather stop fielding.
Step 2 of 5
We interview each fee earner and write the profile. Nobody outside your firm should be inventing what you do.
Step 3 of 5
A page per practice area, written around the problem people search for rather than the name of the law.
Step 4 of 5
Your compliance officer reviews the copy before it is built, so a wording change is an edit rather than a rebuild.
Step 5 of 5
The site is yours. Add a new hire or a new article yourself, or leave it to us.
A fixed price agreed before we start, and that is what you pay. Firms that bill by the hour themselves tend to appreciate being quoted properly.
Fixed, written quotes. No hidden fees.
Straight answers on partner profiles, confidentiality, compliance and fees.
Need your compliance officer in the room? Ask us
It can, but it costs you something. People hire a named person with a qualification behind them, and a page of stock photography quietly says there is nobody here worth naming. A short written profile for each partner, with the body they are registered with and the year they qualified, does most of the work a photograph would.
By describing the problem rather than the party. The size of the transaction, the sector, the deadline and what actually went wrong are all sayable without identifying anyone, and they demonstrate judgement better than a logo wall does. Anonymised matters are the standard way professional firms handle this.
We draft, you correct. You know the work and we know what a page has to do, so we interview you for an hour per service area, write it, and you mark it up. Nobody outside your firm should be inventing the substance of what you do.
Your compliance officer sees the copy before it goes anywhere near a browser, and we build the pages so that a wording change is an edit rather than a rebuild. Risk warnings, regulatory status lines and disclaimers live in one place and appear where they need to.
Enough to stop the calls you do not want. A range, an hourly rate or a fixed fee for the standard piece of work filters out the enquiries that were never going to convert. Firms that publish nothing tend to spend the first ten minutes of every call on price anyway.
Most firms start with the website and add to it once it is earning. The same person builds each piece.
Tell us what you are trying to fix and we will point you at the right one, usually within 24 hours.
Send us the practice areas and how many fee earners you have, and we will come back with a structure and a fixed price, usually within 24 hours.