Dental practices
The most price-shopped clinical service in the country, and the most driven by photographs.
Most marketing advice does not survive contact with a regulator. Physiotherapists and opticians answer to CORU, dentists to the Dental Council, and all of you answer to advertising standards on top. We build clinic websites that work inside those limits rather than pretending they are not there.
A clinic cannot promise an outcome, rank itself against the practice down the road or imply a cure. What it can do is be concrete, and concrete converts better than superlatives. People choosing a clinician are nervous, and nervous people want facts.
We build websites; we do not advise on professional codes. Your regulator and your indemnity provider have the final word on every clinical claim on the page, and we build the pages so a wording change is an edit rather than a rebuild.
The regulatory shape is similar across clinics. What differs is how a patient arrives: by symptom, by treatment, by recall letter or by referral.
You deal with the same person throughout, and nothing clinical goes live until your practitioners have signed it off. Most clinic sites go from the first call to live in 4 to 6 weeks.
Step 1 of 5
One call to work out which treatments you want more of, and which ones fill themselves already.
Step 2 of 5
Each practitioner gets a profile with the register they are on. This is the page patients read before they ring.
Step 3 of 5
A page per treatment, written in the words patients search for rather than the clinical term.
Step 4 of 5
Tested on a real phone, because most appointments are booked on one outside surgery hours.
Step 5 of 5
The site is yours. Change opening hours or add a new associate yourself, or leave it to us.
A fixed price agreed before we start. Clinics tend to have a committee and a budget cycle, so we quote in writing and the number does not move.
Fixed, written quotes. No hidden fees.
Straight answers on claims, registration, bookings, testimonials and patient leaflets.
Unsure what you can claim? Ask us
No, and it is worth understanding why rather than just avoiding it. Superlatives you cannot substantiate fall foul of advertising standards, and for regulated professions your own regulator's code sits on top of that. Specific and verifiable beats superlative anyway: the year you opened, the number of practitioners and the equipment you actually have.
Registration is the single most checkable thing about a clinician, so putting it where people look costs nothing and settles a question. Physiotherapists and opticians register with CORU, dentists with the Dental Council. Which details you publish is your call, but the profession and the register are worth naming in full.
It depends on whether a wrong booking is expensive. If any appointment slot works, take the booking. If you need to check entitlement, triage a symptom or match someone to the right practitioner first, an enquiry that a human turns into a booking wastes less of everyone's time than a cancelled slot does.
On thin ice, and your regulator's code is the thing to read rather than our opinion. Broadly, comments about how someone was treated are safer ground than claims about clinical outcomes. Several clinics we work with skip testimonials entirely and use Google reviews, which sit outside the site.
As web pages rather than PDFs. A PDF is slow on a phone, awkward to read, hard to keep current and largely invisible to search. The same content as a page gets found by the people searching for exactly that condition, which a leaflet in a filing cabinet never does.
Clinics usually start with the website and add booking, then content, once it is settled. The same person builds each piece.
Tell us what your practice is trying to fix and we will point you at the right one, usually within 24 hours.
Send us your disciplines and how patients currently book, and we will come back with a structure and a fixed price, usually within 24 hours.