Physio and rehabilitation website design Patients search the symptom, not the treatment
Nobody types manual therapy into Google. They type why does my lower back hurt when I stand up. A physiotherapy website built around conditions meets those people; one built around your list of modalities waits for patients who already know your language.
- pages built around
- conditions
- self-referral
- said out loud
A page for each thing that hurts
Your service list is written in the language of your profession. Your patients are searching in the language of their own bodies, and the two rarely overlap.
- Lower back pain More people search for this than any other pain problem.
- Neck and shoulder pain Including the desk-job aches that show up every January.
- Knee and hip pain Where people are deciding between physio and a consultant.
- Sports injuries Split by sport, because a GAA player and a runner search differently.
- Post-operative rehabilitation Where the patient already has a diagnosis and a deadline.
- One page, one condition A single services page cannot rank for twenty different problems at once.
Why the standard services page underperforms
Nobody searches for the name of a treatment technique. A services list reads as a menu when patients want an answer, and it gives a worried person nothing to actually read.
What a condition page has to answer, in four parts
The same four questions sit behind every search, whatever the injury. A page that answers all four works better than one that just lists treatments.
- What it usually is A plain-language explanation of the likely cause, written for someone who is not a clinician.
- What you would do about it An outline of treatment, enough to be reassuring without promising a specific outcome.
- How long it tends to take A realistic range. Vagueness here is what sends people looking for a second opinion.
- How to get an appointment One clear route, repeated on every condition page rather than left to a single contact page.
- Self-referral, stated plainly Whether a GP letter is needed or not. It is one of the first things people want to know and rarely the first thing they are told.
- Insurers you work with Named directly, since a surprising number of enquiries start with checking cover before checking symptoms.
Building the condition pages
This is usually the bulk of the work: one page per condition, written with you rather than for you, since you know which problems actually walk through the door.
Clinics that are found a different way
Yours is found by symptom. A dental practice is found by comparison and an optician half by recall, so the sites are built differently.
- All Healthcare Websites Every clinic type we build for, in one place. See the hub
- Dental Clinic Websites Built around comparison, since dental is the most price-shopped clinic there is. Dental websites
- Optician Websites Half clinic, half shop, and built to carry both. Optician websites
- Multi-Practitioner Clinic Websites Built around routing patients to the right discipline first. Multi-practitioner websites
Tell us what walks through your door
Send us your five most common presentations and we will come back with a structure and a fixed price, usually within 24 hours.
- A page for each condition patients search
- A plain answer on self-referral
- Live in 4 to 6 weeks
- We reply within 24 hours