Optician website design Two businesses, one address, one website
An optical practice is a clinic and a shop at the same time. The eye examination is regulated and clinical; the frames are retail with margins and seasons. Most optician websites let one of the two swallow the other.
- two sides
- clinic and shop
- entitlement
- sorted first
Lead with the eye test, pay the bills with the frames
The examination is what people search for and what brings them through the door. A site that opens with frames looks like a shop and loses the clinical searches.
- Eye examinations first With entitlement explained before anyone reaches a price.
- CORU named in full Optometrists and dispensing opticians register with CORU. The full name reassures patients who do not know the acronym.
- PRSI treatment benefit Who qualifies, explained plainly rather than left to be asked at the desk.
- Medical card cover What it covers and what it does not, before someone books expecting the wrong thing.
- What to bring To the appointment, so nobody arrives without the right paperwork.
- What the test costs If none of the above applies. Handled on the page, it becomes a booking rather than a long call.
What the frames and lenses side of the site needs to do
Once the clinical trust is established, the site has a second job: help someone choose frames and lenses without walking in blind, or walk in already leaning towards a pair.
- Brands named and kept current People search the brand and the town together. A stale brand list is worse than none.
- Lens options and pricing Single vision, varifocal, coatings. Confusing to explain in person, worth explaining once on a page.
- Children's eye care Parents research this more carefully than their own prescription, and search for it separately.
- Contact lens aftercare Treated as an ongoing relationship rather than a one-off sale, which is closer to how it actually works.
- Dry eye and specialist clinics A general eye care page never surfaces this. It needs its own page to be found at all.
- Booking an eye test online The one action that ties the clinical and retail sides together on the same visit.
Thinking about selling frames online too
Some practices want a browsable frame range online, separate from booking an eye test. That is closer to an online store than a clinic site, and worth planning as its own project.
Practices without the retail half
Yours is the only one of the four with a shop attached. The others trade purely on clinical trust, which changes what the site has to carry.
- All Healthcare Websites Every clinic type we build for, in one place. See the hub
- Dental Clinic Websites Built around comparison, since dental is the most price-shopped clinic there is. Dental websites
- Physio and Rehab Websites Built around the symptom someone is searching, not the modality. Physio websites
- Multi-Practitioner Clinic Websites Built around routing patients to the right discipline first. Multi-practitioner websites
Tell us your split
Send us how much of your turnover is examinations and how much is dispensing, and we will come back with a structure and a fixed price, usually within 24 hours.
- Entitlement explained before the booking
- The brands you carry, kept current
- Live in 4 to 6 weeks
- We reply within 24 hours