Guarantees with their limits
Years, cover and exclusions in plain words. Being vague makes people think you are hiding something.
Half your enquiries are emergencies and half are people taking a fortnight to choose. A roofing website that treats them as the same visitor loses both of them.
The storm damage caller decides in under a minute. The re-roofing customer reads for a fortnight and collects three quotes. Both land on your website, and they need different pages.
Will you come out for free, what happens if it rains halfway through, and what exactly the guarantee covers. Most roofing enquiries now arrive from a phone. If your site was built for a desktop, a redesign is usually the cheaper half of the fix.
A roof is bought once or twice in a lifetime, costs thousands, and the customer cannot inspect the work once it is done. Everything on the page reduces that risk.
Slate, tile and flat roofing are bought by different people for different reasons, and each has its own page rather than a paragraph inside a general services list.
Every trade sells something slightly different. Yours sells the belief that the leak will stop and stay stopped.
Send us what you cover and how far you travel, and we will come back with a structure and a fixed price, usually within 24 hours.